Business Unit

Mini FEC (Family Entertainment Center)

The first 100% family-friendly FEC (Family Entertainment Center) concept in Mexico with immersive spaces and a level of attention to detail never seen before and a size that makes it an affordable option for cities and shopping centers with a smaller population than the busiest cities.

  • Concept adaptable to spaces regardless of their configuration, from 800 to 1,999 square meters.
  • A wide and innovative offering of attractions and activities, involving the most advanced technology for entertainment and constantly searching for the latest in the market.
  • More than 30 iconic and recognizable brands worldwide belonging to Hasbro are involved in the project, seeking to generate a unique bond with all family members.
  • Plan to open 10 Mini FECs throughout Mexico and Latin America, with a horizon of 7 years for each of them, with a plan of constant innovation and continuous improvement to always be at the forefront in the segment.
  • There are two modalities for Mini FEC. First, a multibrand concept, with 2 or more Hasbro brands coexisting and creating immersive spaces that will create bonds with each family member. On the other hand, a unibrand concept, which is characterized by being 100% focused on a single brand, addresses a specific target population.